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Marketing your Business

Business marketing encompasses a range of strategies and mediums and too often simply means a simple advertisement or a promotional campaign that is not always very effective in increasing sales.

When marketing your business, the process is more than advertising . Marketing is the process to build the business, using tools such as advertising, and then making sales once you have attracted the customer.

Firstly decide who are your target market, know exactly who you want to see your advertising, and what they want from you.

Once you are clear about targeted customer, choose the correct strategy, which medium is likely to produce the best results, ie the internet, newspapers, radio etc. How do your customers like to be communicated with. And you need to make your advertising stand out.

Then decide the marketing objective, what action you want the prospect to take next-to buy from you, to arrange an appointment etc

Do a marketing break even analysis, ie how many sales do you need to make to cover the cost of this marketing exercise.

What are your customers needs or Hot Buttons, what are the benefits/results/ outcomes your customer will get from your product or service. You must know what your customers want, and why they should buy from you rather than your competition.

Then Test and Measure several variations of your marketing strategy to find which marketing method worked best.

A Business Coach can help you marketing your business. They will give you the tools you need to start a new successful business marketing campaign, become competitive in your marketplace, and help you manage your business as it grows.